Grilled Dogs Press Release | NY

Turned a New York Gallery space into a press event to announce Burger King’s Grilled Dogs.
The art for Grilled Dogs packaging had a pop-art stylization.
We carried that theme throughout the space.
Created an installation piece in collaboration with balloon artist Robert Moy.
The event had correspondents from CNBC, USA Today, Brand Eating, AdAge, and more.

The event garnered a lot of attention.
Most notably so from New York Agency MCD Partners.
(images below)
We wrote a sign and invited them over to have some dogs.
They joined.
Good times had by all.